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The Power of WE

STRONGER TOGETHER. BUILDING TOMORROW.
CREATING CONNECTIONS.

Join a dynamic network of new homes sales, leasing, marketing, and associated professionals who are passionate about our housing industry.

Who We Are

The Building Industry Association’s Sales & Marketing Council (SMC) brings together new home sales, leasing, marketing, and associated professionals to collaborate, share ideas, and drive success. Our mission is to support our members through education, networking, and industry engagement, while creating opportunities to grow professionally and strengthen the housing industry in San Diego.

Staff Contact

Shannon Gaunt (shannon@biasandiego.org)

Stay On Trend

Stay informed on industry trends, marketing insights, and what's next in new home sales & marketing.

Be Recognized

Showcase your talent & achievements through awards, spotlights & industry visibility.

Network

Building meaningful connections with professionals who understand your world & want to see you grow.

Learn & Grow

Access top-notch education, resources & events designed to sharpen your skills & strategies.

NSMC Access

Be part of the National Sales & Marketing Council network & take advantage of exclusive benefits.

Sharpen Your Skills

Gain tools, techniques & insights to help you sell smarter, market stronger, & lead forward.

Who Should Join?

Ideal for:

New home sales professionals

Leasing professionals

Marketing professionals

Associates and service providers

Builders and developers

Industry Partners

No matter your role, SMC helps you build connections that drive success.

Join SMC

The San Diego SMC is a nationally recognized council, with Four Gold SAM awards and multiple Silver awards for Best Council of the Year by the National Sales & Marketing Council.

Become a member of the Sales & Marketing Council and participate in industry-leading educational and professional development events. Our programs are designed to engage, motivate, and support industry professionals, and provide recognition for their achievement.

SIGN UP FOR MEMBERSHIP & ENJOY THESE EXCLUSIVE BENEFITS:

  • Networking & Educational Events
  • Quarterly Awards Program
  • Membership to the National Sales & Marketing Council (NSMC)

$200 PER PERSON/YEAR
*You must be employed by a BIA San Diego member company in order to join.

Who Should Join?

The BIA Sales & Marketing Concil provides an awards program on a quarterly basis to recognize the contributions of the dedicated BIA professionals of our industry. There is no entry fee to submit for an award, and all categories are open to self-nomination by one’s peers or supervisors.

All entrants for SMC categories must be SMC members (please refer to the detials in the Quarterly Awards Categories document below). For all other awards, both the company submitting the nomination and the candidate company must be a member of BIA San Diego.

Committees

Increase your engagement with SMC and make-the-leap to the next level by serving on a SMC committee. We want to involve new people, encourage innovative ideas, and hear the views of our members.

Membership

Membership is an integral part of the SMC council. This committee aids in facilitating connections with other industry professionals and its SMC members to create business and lifelong relationships to further progress its members in the future.

Education

Educational opportunities are provided to members to further personal and professional growth in the industry. Members of this committee inform other SMC members on the changing aspects of the industry as a whole through educational seminars and networking opportunities.

Marketing

This committee sets the vision for and manages the overall marketing strategy to ensure the council’s goals and mission are aligned with the overall greater BIA. This committee creates content for SMC social media and produces the monthly People, Props, and Properties (PPP) newsletter that is sent to the SMC membership.

Awards

The Sales & Marketing Council provides an awards program on a quarterly basis to recognize the contributions of the dedicated BIA professionals of our industry. The members of this committee will assist in the coordination of the awards format, judging, and presentation each quarter.

BOARD OF DIRECTORS

Chair

MICAH ROSS
SHEA HOMES

VICE CHAIR

BROOKE VELAZAQUEZ
BRIGHTSKY RECRUITING

SECRETARY / TREASURER

BRANDON GOLDBERG
GOLD STANDARD MORTGAGE

PAST CHAIR

SYLVIA ROSE
WARMINGTON

NILAY BAREFIELD
TAX & FINANCIAL GROUP

TIFFANY GEORGE
CHRISTIAN BROTHERS INTERIORS

MARY CHAPARRO
COLDWELL BANKER REALTY

JASON HOLMES
HOLMES STUDIOS

ALEXANDRIA WILLIAMS
THE BALDWIN COMPANY

GLENN DAGER
GO-STAFF

RYAN SWENSON
SIMPSON STRONG-TIE

LIFE DIRECTORS

LORI ASARO

TINA COURTNEY

EVE HAGER

PEGGY O’CONNELL

ANNE CHRISTOPHER

DAWN DAVIDSON

SARA KILBURN

SANDY PERLATTI

LINDA CORSETTI

SUE DOWD

VANESSA LINN

LIZ RAMIREZ

KATHEY COURTNEY

APRIL GINGRAS

ANNA-MARIE MARCHESI

JULIA SIMMS

BARBARA WAGAR

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